A trailblazer in apparel, Roots has also been a leading force in the ecommerce realm. But as their website became more sophisticated, the marketing team found it more difficult to access. "We couldn’t get last-minute sales and weekend promotions on the site fast enough", said Lauren Teslia, Director of Omni-Channel Commerce.
With WebStage, Lauren's team can now get timely promotions on and off the website in minutes. Offering everything from location-based free shipping to email subscribe and customer appreciation campaigns has been "huge for the customer experience" according to Lauren.
Roots' ongoing email signup campaign offers a glimpse into their success: on days when the campaign is active, the increase in subscriptions can run up to 225%!
When US-Mattress' web marketing team was looking for a fast way to post personalized promotions for site visitors, they chose WebStage. "We were looking for something that would be simple, that anyone could use", said James Lynch, web marketing analyst. "WebStage fit the bill."
With WebStage, they now deliver special offerings to visitors based on where they are, keywords they've searched and their onsite product views and purchase history.
Go to Rent frock Repeat's website and you'll know why it won the 2011 Canada Post E-Commerce Innovation award. But keeping the site dynamic and relevant for customers has been no simple task: they needed to enlist a web contractor for even the smallest site changes.
So Kristy Wieber, RfR co-founder and president, was thrilled when she discovered WebStage. "WebStage lets us take marketing initiatives into our own hands, and gives us the freedom to make quick changes that reflect customer demand." RfR uses WebStage to highlight special events, inventory sales and signup incentives.
When the deputy general manager of the Haliç Hotel Group saw what he could do with WebStage, he was in. Erol Gülük oversees 4 hotel properties in Turkey, and wanted to better engage website visitors from across Europe and North America by speaking to them in their own language.
Erol's team uses WebStage to track the location of web visitors and deliver messages in their regional languages, as well as offer exclusive promotions and incentives for travelers who book direct.
With over five thousand products available online, Novotech was looking for a solution to the challenge of connecting products and services to online customers. "We literally have so many products available, one of our biggest challenges as a retailer and B2B supplier is connecting visitors to what they're looking for", said Carolyn Gardner, Novotech's Director of Marketing.
Working with WebStage, Carolyn's team began mapping out a number of strategies to quickly move visitors to likely products and product categories. These initiatives included automatic referrals from partner websites, improved visual product and vender selections and visual prompts to reinforce the site's search capabilities.
The results were immediate. In each month following the launch of WebStage content, the Novotech website has continued to grow, both in terms of unique visitors as well as average session duration.